1&1 (www.1and1.co.uk) customers can now utilise 1&1 rankingCoach, a new search engine optimisation (SEO) solution. Europe’s leading web host now provides small and medium-sized businesses with another simple way of optimising their online presence without the need of any prior technical knowledge. Website operators can also enhance their visibility in search engines and increase the number of visitors to their web project.

“Today, visibility on the internet plays a decisive role in the success of small and medium-sized businesses,” says Robert Hoffmann, CEO of 1&1 Internet SE. “With 1&1 rankingCoach, we now offer our customers an ideal, easy-to-use SEO solution that allows them to easily optimise their website themselves, thereby improving the placement of their website on Google and other search engines.”

Successful website marketing made easy

1&1 rankingCoach Basic makes getting started with professional search engine optimisation easier than ever: the SEO tool shows users step by step, which measures are necessary to increase online visibility. For each step, from analysis through to the implementation of reporting and control – there are numerous video tutorials available. These videos help to support the completion of individual “tasks”, and also give tips for improvement.

With the aid of a clear task list, the recommendations for optimisation can be implemented step by step through the onpageSEO, link building, local SEO and social media links. The impact of your work and any changes in rankings can be checked on at any time. Based on these results, the tool adapts to the current state of your web projects search engine visibility and changes the upcoming tasks accordingly. Small and medium-sized businesses can therefore improve the success of their website independently and with ease.

Daily keyword and competitor monitoring

1&1 rankingCoach Basic gives customers numerous ways to understand the performance of their web project. They can even observe the search engine placement of their keywords daily. Furthermore, the intelligent monitoring system analyses competing websites and highlights them for your reference. A detailed overview of additional SEO indicators such as link texts, backlink types and geographical origin can be ascertained in the online reports area. With the aid of these functions, the user can continuously optimise their website for searchability in search engines and thus increase visibility.

1&1 rankingCoach automatically adapts to the content management system (CMS) in use. All popular website systems, including CMS like WordPress, Joomla! and 1&1 MyWebsite, or shop systems like Prestashop, Magento and 1&1 eShop are supported.

1&1 rankingCoach Basic is now available for £9.99 a month. Technology partner of the new offer is rankingCoach, one of the leading providers of cloud-based online marketing solutions.

More information on 1&1 rankingCoach Basic can be found here.

You can also find more information on search engine optimisation and success on the Internet in our 1&1 DigitalGuide.

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