1&1 (https://www.1and1.com/) is expanding its online marketing tool for small and medium-sized businesses with a recommendation and interaction feature. Businesses can now make it easier to get found online with “1&1 List Local”, and can also engage with their customers when they receive a rating or a comment about their business. This feature allows them to monitor their online reputation and actively promote their business through digital word-of-mouth.

Today, many consumers are looking online for information about companies, such as opening hours, contact details and reviews. Online customer ratings are an increasingly trusted information source for purchasing decisions, making it crucial for small and medium-sized businesses to understand how they are perceived by their customers. With the new 1&1 List Local feature, you now can keep an eye on your social media handles and online directories, as well as stay organized within a single application. The feature will alert you when something is written about your business online and allows you to respond directly to ratings and comments.

A new streamlined overview page through 1&1 List Local allows users to access more information in one place as it occurs, including changes to the company profile by third party users, as well as ratings and comments posted about the business on different online platforms. Users can also take advantage of the help feature for guidance on next steps to optimize online visibility, as well as frequent success reports that provide information on the current status of Google and Facebook visitor numbers. 1&1 List Local also allows users to plan and publish different posts on integrated social channels and listing networks.

Get found in the main online directories

Separate logins and tedious data maintenance on individual portals are a thing of the past. With just a few clicks, local vendors can increase their online presence and brand awareness and can thus be successfully found on the web. With 1&1 List Local, small and medium-sized businesses can simultaneously publish their contact information on up to 25 social media channels, online directories and apps including Uber, Yelp, Google MyBusiness and Maps, Facebook and Instagram, among others.

Overview of the new 1&1 List Local packages

1&1 List Local is now available to customers in new Basic and Pro versions. Both packages include 25 directories plus navigation systems, a real-time activity stream, Google and Facebook performance reports, as well as a help tool that provides useful tips for online visibility optimization. The Pro version also includes a reputation-monitoring tool and a management feature so business owners can interact directly with customers, and the ability to schedule news postings and distribute them through multiple channels. The 1&1 List Local Pro package is available from $19.99 per month and 1&1 List Local Basic is available from $9.99 per month. A monthly contract period is also possible. Detailed information about 1&1 List Local can be found here.

Further information about success on the internet can also be found in the 1&1 Digital Guide.

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