Global Head of Media (m/w/d)

at subsidary IONOS SE in Berlin
Full-time | Permanent | Executives
Reference ID: I-839

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About us

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.   

Are media your passion? Do you love connecting channels and getting the most out of a classic and digital media portfolio?

Are you a communicative team player with leadership experience, possessing good analytical thinking skills and a high level of comprehension?

Is independent, structured, reliable, and responsible work, as well as finding creative solutions, second nature to you?

Do you enjoy optimizing with a lot of 'attention to detail' while being data and insights-driven?

Then you are exactly right with us.

To lead our media team, we are looking for a leader at our Karlsruhe or Berlin location who has a good eye for detail, is an expert in the media world, understands all online marketing disciplines, and has a deep understanding of tracking, attribution, and optimization in this context.

Tasks

• Leading a ten-member team consisting of media strategists and online as well as offline marketing experts
• Full responsibility for our brand budget amounting to over €60 million per year for our three core brands: IONOS, Strato, and home.pl
• Holistic planning, control, optimization of allocation, and operational management of the brand budget along central, performance-oriented KPIs (from brand awareness to customer acquisition) of national and international campaigns for all branding channels such as linear TV, CTV, online video, and display
• Further development of programmatic display through building additional DSPs
• Responsibility and management of central media platforms such as Google Ads, DV360, LinkedIn
• Central interface to brand, performance marketing, and product teams
• Optimization of tracking and attribution setups
• Negotiations with marketers and management of external media agencies
• Continuous process improvement, including implementation of ways of working, standardization, and automation
• Direct reporting line to the board, including coordination, implementation, and reporting on brand flights, budget scenarios, and forecasts

Qualifications

• You have a degree or training in marketing, business administration/economics, (business) informatics, or a comparable field
• You have at least ten years of relevant professional experience in media (classic and digital) with a focus on online marketing, preferably in programmatic advertising
• You have a proven track record in efficiently managing and optimizing significant global media budgets
• You have deep expertise in DV360 and CM360 and other DSPs/ad servers
• Fluent German and English skills, additional language skills are welcome

Benefits

• Hybrid working model with home office option.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

apply online now