Conceptual Copywriter (f/m/d) German or English

at subsidary IONOS SE in Karlsruhe
Full-time | Permanent | Professionals
Reference ID: I-440

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About us

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.   

Tasks

• Interpreting marketing briefs to develop and produce creative concepts.
• Researching and understanding the products and target audiences.
• Writing original copy and editing content for a range of corporate marketing and communications materials, employing our brand voice consistently in the messaging you create.
• Collaborating with marketing managers, product managers, content managers, UX designers, and creative staff from concept development to delivery of final assets.
• Editing and revising copy based on feedback/direction.
• Monitoring and editing the content of our websites for accuracy.

Qualifications

You have at least a Bachelor's degree in journalism, communications, or a related discipline, and several years of professional copywriting experience. You convince us  with proficiency in using AI tools and technologies for content creation and a solid portfolio of work. Additionally, you bring the following qualifications:

• You have a native-level command of English or German and the different writing styles across channels (e.g. website, display, video storylines, brochures, mailings, press releases, white papers, etc.).
• You are comfortable localizing tech marketing copy from English into German (or vice versa).
• You have already strong proficiency and are enthusiastic about using AI tools.
• You’re comfortable flexing tone and if needed voice to fit the needs of the target audience (small businesses, web professionals, freelancers, web/digital agencies, enterprise IT decision-makers) across the customer journey.
• You continually raise the creative bar — writing fresh copy that connects with the desired audience and drives action.

Benefits

• Hybrid working model with home office option.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

apply online now