Working Student (f/m/d) AI Growth Marketing (B2B)

at subsidary IONOS SE in Berlin
Working student | Students
Reference ID: I-1564

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About us

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.   

As a Working Student in AI Growth Marketing, you will support our B2B Domains marketing team in driving and scaling innovative, AI-powered initiatives across content, CRM, and performance marketing in a dynamic test-and-learn environment.

Tasks

• Support the B2B Domains marketing team in planning, executing, and optimizing AI-driven growth marketing initiatives across content, CRM, and performance marketing.
• Create and adapt marketing content (landing pages, emails, social posts, ads) using generative AI tools — from first draft to publication-ready copy.
• Help build and maintain CRM and email automation workflows, including segmentation, A/B testing, and campaign setup.
• Assist in managing performance marketing campaigns (e.g. paid search, paid social) and monitor budgets, results, and learnings.
• Support reporting and attribution: maintain dashboards, analyze campaign data, and prepare clear summaries for the team.
• Contribute your own ideas — we run a test-and-learn culture and value fresh perspectives.

What You Will Learn

• How an AI-first B2B marketing organization works in practice — tools, processes, and skills.
• Hands-on experience across the full funnel: content, CRM, performance marketing, and analytics.
• How to design, run, and evaluate experiments with solid measurement and ROI thinking.

Qualifications

• Enrolled student (Bachelor's or Master's) in marketing, business, communications, data/analytics, or a related field for the duration of employment.
• Genuine interest in AI and digital marketing, with initial practical experience using generative AI tools (e.g., ChatGPT, Claude, image/creative tools).
• First experience in online marketing, CRM, content creation, or performance marketing (through internships, personal projects, or previous working student roles).
• Analytical mindset and comfort working with data, including Excel/Sheets skills.
• Hands-on, curious, reliable way of working, and open to technology.
• Experience with agentic AI coding tools such as Claude Code is a plus.
• Initial exposure to web or digital analytics tools is a plus.
• Knowledge of domains, hosting, cloud, or digital infrastructure is a plus.
• Fluency in English (spoken and written); German skills are welcome.

Benefits

• Hybrid working model.
• Flexible working hours to easily combine studies with practical experience.
• Modern office space with very good transport connections in Berlin.
• Subsidized canteen and free drinks at our office location.
• Employee discounts on various activities, products, and services.
• Employee events such as summer/winter parties and team workshops.
• Numerous learning and development opportunities.

apply online now