In our Applications business, we offer a wide range of hosting, cloud and e-business applications for home users, small companies and freelancers – both ad-financed and via monthly subscriptions.
Broad Product range
Our Applications business is divided into Consumer and Business Applications. The range includes Personal Information Management applications (e-mail, to-do lists, appointments, addresses), webhosting, servers, home pages, domains and e-shops, group work, online storage and office software.
Our applications are developed by our “Internet Factory”, or in cooperation with partner firms, and subsequently operated at our data centers. In addition to Germany, we are active in France, the UK, Spain, Austria, Switzerland, Poland, Italy, Canada, Mexico and the USA.
Our applications are marketed to consumers and business customers via the differently positioned brands GMX, mail.com, WEB.DE, 1&1, Arsys, InterNetX, Fasthosts, home.pl and united-domains. We also offer our customers performance-based advertising and sales platforms on the internet via the Sedo and affilinet brands.
Our recipe for success also includes a high level of vertical integration. Wherever it makes good business sense, we cover the entire value chain – from the technological base to self-developed software products, effective sales and marketing and active customer support. We also buy additional services, such as content and standard software, from our partners to perfectly round out our product offerings.
Proven Business model
The contractual basis of our Application subscriptions secures stable sales and earnings. In addition, our free accounts in the consumer segment are monetized via online advertising, which is marketed by United Internet Media (UIM). UIM also exclusively markets certain third-party sites, like ‘Das Telefonbuch’, ‘Das Örtliche’ and ‘Gelbe Seiten’ (German directories for telephone numbers and yellow pages).
Additionally our brand affilinet – one of Europe's leading performance marketing networks – offers platforms for publishers in Germany, Austria, Switzerland, the UK, France, Benelux and Spain.
By developing and marketing products ourselves, we can react swiftly to market trends and quickly bring our innovations to the market. Once developed and put into operation, are solutions are highly scalable. This makes our “Internet Factory” even more profitable with every new customer. With our strong and specialized brands, a steadily growing portfolio of cloud applications, and existing relations with millions of consumers, small businesses and freelancers, we are well positioned to utilize the opportunities offered by cloud computing.